Ibérica de Aleaciones Ligeras (IDALSA), dedicated to the recycling and smelting of aluminium since 1984, has been working in recent months on a rebranding in order to adapt to new visual trends and strengthen the brand’s positioning in its sector.
As a result, IDALSA has launched a new corporate identity, a renewed image, a reflection of its evolution and whose aim is to project its image as a green and sustainable industry. Its new logo is composed of grey and green tones, which refer to the Green Aluminium it manufactures. The last letter of the name, “a”, is a green circle that represents recycling and its commitment to the circular economy. It also has a new slogan, Aluminium Recycling Solutions, which summarises its value proposition.
This renewed image is part of a rebranding plan that is accompanied by new actions such as the launch of a new website and corporate video.
IDALSA, Aluminium Recycling Solutions.