Imagen noticia Nueva identidad corporativa IDALSA

IDALSA renews its corporate image

Ibérica de Aleaciones Ligeras (IDALSA), dedicated to the recycling and smelting of aluminium since 1984, has been working in recent months on a rebranding in order to adapt to new visual trends and strengthen the brand’s positioning in its sector.

As a result, IDALSA has launched a new corporate identity, a renewed image, a reflection of its evolution and whose aim is to project its image as a green and sustainable industry. Its new logo is composed of grey and green tones, which refer to the Green Aluminium it manufactures. The last letter of the name, “a”, is a green circle that represents recycling and its commitment to the circular economy. It also has a new slogan, Aluminium Recycling Solutions, which summarises its value proposition.

This renewed image is part of a rebranding plan that is accompanied by new actions such as the launch of a new website and corporate video.

IDALSA, Aluminium Recycling Solutions.